Founder and urban farmer extraordinaire. A former tech/ corporate biz dev guy turned hydroponic enthusiast with a big vision for accessible and high-end hydroponically grown food for big scale businesses as well as home usage.
Sustainability aficionado and co-founder of Urban Greens. Ira moved to the Philippines in late 2015 to rediscover his Filipino roots. He is passionate about everything that pertains to the outdoors: from scuba diving, to hiking, and mountain biking. He is a graduate of James Madison University, having majored in Economics.